Hi, it’s Diana from We Get Better With Age, and I’m continuing my series on books I’ve read and genuinely enjoyed (you can check them all here).
I should say up front that I am a fan of this author. I’ve read pretty much everything Nir Eyal has written and liked all of it, so when a new one arrived in March there was never much question about whether I’d pick it up.
Here’s what I didn’t expect. Beyond Belief is a book about beliefs that spends most of its length arguing against the thing you’d assume a book about beliefs would sell you. Eyal calls it, in his own words, a “staunch rejection of magical thinking.” No vision boards. No manifesting. At one point he tells you to stop visualizing your goals altogether, and gives you the study that explains why.
Which is why it’s here, and not filed with the business books.
What it is
Nir Eyal wrote Hooked, about how products are designed to become habits, and Indistractable, about how to get your attention back from them. He has an MBA from Stanf…